CHALLENGE
Blocking large room allocations while simultaneously handling thousands of individual player bookings made directly through our software, in a different city each time that required new hotel negotiations, fresh commercial agreements and ongoing management of room inventory.
Rates needed to remain competitive against public booking websites while maintaining sufficient flexibility to absorb cancellations without unnecessary financial exposure.
At the same time, the client required a seamless experience for attendees, sponsors and staff, removing the administrative burden from the event team.
