Proving a stronger rate than the competition in a market — London — where few venues can handle events at this scale, while keeping service consistent across both London and Miami.
2
Cities
6
Events
CONTEXT
Type
Details
Type
Details
London award dinners
Marriott Grosvenor House — 800 attendees · The Londoner — 450 attendees · Jumeirah — 400 attendees · The Magazine — 600 attendees
London trade show
Old Billingsgate: +3.000 attendees, +100 partners/exhibitors, +80 speakers, 2 days
Miami trade show
Seminole Hard Rock Hotel & Casino: +2.000 attendees, +70 exhibitors, +60 speakers
A programme of annual award dinners and large-scale trade shows in both London and Miami for a leading affiliate marketing organisation.
Across all events, the client required venue sourcing, accommodation management, hotel contracting, F&B oversight and ongoing support to maintain a consistent attendee experience across
CHALLENGE
Proving a stronger rate than the competition in a market, London, where few venues can handle events at this scale, while keeping service consistent across both London and Miami.
Flexible contract terms were essential to minimise financial risk and allow for attendee fluctuations.
WHAT WE DELIVERED
Sourced and negotiated venues for award dinners and trade shows.
Secured highly competitive venue and accommodation rates.
Managed contract negotiations, including minimum spends and attendee commitments.
Delivered full F&B management and onsite event support.
Presented new venue options each year to keep the annual dinners fresh.
Operated event accommodation programmes through our booking platform.
Negotiated flexible cancellation terms and attrition terms to minimise client exposure.
Coordinated hotel inventory across multiple properties in London and Miami
RESULTS
4 annual award dinners plus 2 major tradeshows delivered across both cities.
Best-possible-deal capability in a constrained venue market and securing repeat business in both.
